Picking a subject to write about
You’ll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the
achievement of his goals. Your report can be put together and
sold as anything from a two-page typewritten paper to a
multipage typeset and professionally bound book. an important
point to remember here is that the people who are going to buy
your report are going to be interested in the information it
contains – not how long it took you to put it together, the
reason you wrote it, or the number of pages you’ve written – so
long as it contains the information he wants.
Picking a subject to write about
Picking a subject to write about – one that has sales appeal and
that will sell well for you – is not as hard as it sounds. The
best rule to follow is to write only about something you already
know a great deal about. With this advice in mind, it will
follow that your best writing will be about those subjects that
particularly interest you. And remember, the more you are
involved or interested in the subject, the easier it will be for
you to write about that subject in a manner that will hold your
reader’s interest. Your knowledge and enthusiasm will show
through – causing your reader to overlook any technical writing
weaknesses.
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